Pinterest trends do much more than just look forward. They take off faster, last longer and inspire more across categories.

With more than 400 million people using the platform every month to discover new ideas and plan ahead, these new trends are sure to ring true in 2023. And over the last three years, 80% of Pinterest’s trend forecast came true. For businesses, these ahead of the curve insights continue to unlock massive potential to lean into relevant trends that consumers are searching for.

Pinterest’s data continues to be an important asset for marketers, providing a valuable peek into what consumers are looking to buy and helping brands reach their audience. 

With marketing budgets tightening across the board, it’s more critical than ever for brands to design campaigns that will make a difference and inspire consumers. Guesswork is simply not enough. Our annual report is based on what we know people are interested in and are planning for. It’s a cheat-sheet for marketers looking to capitalise on what’s set to be big, before it happens. And we don’t mean one-off fads, we’re talking about the trends you’ll soon see becoming part of everyday life. Brands can tap into these trends to reach consumers with what they really want, and we can’t wait to share our insights with the industry.

– Visha Kudhail, Director of Business Marketing, EMEA, Pinterest

Why are Pinterest trends so successful (and accurate?)

They take off faster. In a recent study with Black Swan, Pinterest trends took off 20% faster than trends across other platforms in their first six months. That kind of momentum translates to cultural relevance for advertisers and brands, because they get ahead of a trend that rises fast.

They last longer. Trends on Pinterest sustained monthly growth more than 20% longer than trends on the rest of the internet.

They inspire across audiences. When people engage with trends on Pinterest, they don’t just search for them once. Pinners often revisit them several times, searching above and beyond their original vertical or category. These repetitive searches provide a unique opportunity for brands to own trends across additional categories and reach people beyond their original target audience.

What trends and themes are predicted to rise in 2023?

• Wellbeing: Wellbeing is a key category that has become even more important over the past years. In 2023, people will trade their screens for stretches and their desks for tricep dips with searches around Primal movement. And it’s not just fitness getting the spotlight treatment: the postpartum period will become even more of a focus for both new parents and non-parents alike, as The Fourth Trimester.  
• Fashion: 2023 fashion will be all about Airy styles as lace, tulle, ruffles and shimmer become increasingly popular, especially with Gen Z and Millennials. After two years of sweatpants and loungewear, the focus is now on body-baring silhouettes. What’s more? Move over, Barbiecore—there’s a new main character in fashion as Gen Z and Millennials romanticize their closets next year with slip dresses, tube tops, cargo pants and claw clips to channel that main character vibe. Introducing: Romcom Core. 
• Home: Boring homes are a thing of the past. In 2023, people will embrace the Hipstoric home trend and find new ways to honor beloved items in their homes combining vintage—often inherited—pieces with their modern styles. And people will bring creativity and eccentric vibes into their bedrooms with the Mush-rooms trend, a maximalist expression of “weirdcore” decor. 
• Celebrations: Dog days are over! Time to throw a party. Gen X and Baby Boomers are turning their attention to their fur babies and substituting kid-oriented gatherings with Pool pawties. Dogs diving! Puppers paddling! Barking belly flops! In 2023, pool parties will be for the dogs. 
• Finance: Financial fun - yes you did read that right! Gen X and Millennials will seek out 
 new ways to gamify their finances, searching for budget challenges and saving games. Who said finances can’t be fun?

Read more in depth information HERE were you can read the full Pinterest Predicts 2023 report.