Falling for autumn
Oct 12, 2022
As Q4 rolls in (where has 2022 gone?!) people on Pinterest are embracing the season and are ready to get cozy. We have collected insights around the theme of Falling for autumn.
Pinterest predicts trends with a very high success rate! It is not what they 'think' people are looking for, it is what they know people are looking for. These search terms have been growing over the last few months showing the Pinterest audience intent to search for solutions.
More than 433 million* people use Pinterest to find tomorrow's ideas. It's a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future.
With chillier mornings and earlier sunsets, people are searching Pinterest for comforting soups and spiced desserts
156% increase in halloween buffet food
80% increase in easy part food for a crowd cheap
People are getting serious about keeping fit this season. They are searching Pinterest for sports, home gyms and workout outfits.
Ready to party? Pinterest users are! Searches are up on Pinterest for theme-party ideas and inspiration. Along with those that have a business that sits in the Interior's niche anything from bold concentrated colours and inspiration for what to hang on the walls is trending.
What can you do to take advantage of the Pintober trends?
Plan ahead! It's ok, it is not too late. Jump onto the trends straight away to make the most of them. Remember everything you do now on your Pinterest business account will last... these trends will be similar next autumn so will get traction again and again.
Focus on how your content would fit in with the trends showing up and use autumn themed Pins templates adjusted to suit your brand. Maybe you are a coach who can focus on staying active and positive as the winter draws in, or a stationary brand who has products that would fit in with a luxury dark aesthetic (currently trending and set to be for a few months). But most importantly, if you are a business that has gifts you want to lean into Christmas gift ideas and make your pins scroll stopping.
Even if you have planned your scheduled content then make sure you have winter inspired pins being published over the coming months. You might want to add in some extra pins.
Discover newly updated Pinterest Trends
You can also start planning further ahead part the Autumn season. Pinterest have updated their Trends tool so that it now covers many different countries for you to be able to see what your audience are searching for and how it is effecting the trends.
So what are Pinterest trends? Trends will show searches with high search volume within the last 30 days. You can set the country, top monthly trends, top years trends, growing trends and seasonal trends as well as being able to filter by date, interests, keywords, age and gender.
Use trends to inform your strategy.
Stay up to date on the latest Pinterest trends so you create relevant content for a large audience. You can use the trends tool to gauge the potential reach for different topics you might want to pin about. Just type in a keyword, and you’ll see how many people have searched for it over time. That data can help you decide where to focus your content.
Final thoughts...
Research the trends that are happening now and jump onto them. The next few months are all about gearing up for Christmas and being cosy for the drawing-in for the winter (unless of course your audience is in Australia! then think Christmas on the beach!).
Use the Pinterest trends tool to start planning for the new year - you need to be thinking at least 6-8 weeks ahead with your scheduling. Use templates to speed up the process of creating content.
